PRINT: Example of in-book units featuring cancer survivors
NEUTROGENA "STAY safe in the sun" Program
Neutrogena partnered with the Time Inc. Style and Entertainment Group to educate and inspire suncare action among Neutrogena’s core demographic. The Spotlight on Suncare integrated program reached consumers via Print, Digital and Live Tour (Co-branded bus tour made weekend stops in four East Coast markets at high-profile events in May and June).
RESPONSIBLE for all creative content, interviews, print, digital, tablet and event collateral for brands: PEOPLE, People StyleWatch, InStyle, ESSENCE and People en Español.
DIGITAL: 2.7 MILLION IMPRESSIONS!
CUSTOM EVENTS: Bus from Tour and Custom Card given out in 7 Markets Across the Country