STYLEWATCH MAGAZINE: CELEB STYLE TWIN PROGRAM

This mobile commerce experience, powered by ShopAdvisor, enabled users to shop fashion, accessories and beauty products based on editorial content, as well as fashion and beauty advertisers, featured in People StyleWatch. 

RESPONSIBLE for all content featured in the app: celeb styles and descriptions, matching celebs with advertiser styles, trend reporting, product descriptions, point-of-purchase copy and celeb picks. Also creating all copy for print, digital, social and outdoor promotions.